How Clever does a hotel website have to be?
Does your hotel website do any of the following?
Talk to the Search Engines in a positive way…
Effectively communicate with your guests…
Allow you to easily manage the site content without the help of a web design agency…
Show you how many visitors you had, where they came from and what they looked at…
To be effective in today’s competitive online arena, a hotel website must be very ‘clever’ indeed. Developing smart hotel websites is our speciality. It’s something we have been doing since the 90’s.
This is the Year of Independent Hotels and Direct Sales
On meta-search sites like Trivago and even Bing Travel, independent hotels are starting to move to the top of the search listings in ever increasing numbers. On some sites and destinations they significantly outnumber the ‘big brand’ chain properties. Just check TripAdvisor for the top 20 hotels in London and Paris. The independents are beginning to rule the search results…. And even when searching in Google for Hotel London, Hotels Amsterdam, hotels in New York, you get very favourable results. Independent hotels have started to dominate the search engine results.
This is very important to you and your hotel. You can read why this is happening on our blog: The Year of Independent Hotels and Direct Sales
Is Google becoming your best friend – or worst nightmare?
